{"id":28,"date":"2016-03-02T12:44:37","date_gmt":"2016-03-02T12:44:37","guid":{"rendered":"http:\/\/www.oceanblogs.org\/oceanmooc\/?p=28"},"modified":"2016-03-08T12:56:04","modified_gmt":"2016-03-08T12:56:04","slug":"a-mooc-gets-a-name","status":"publish","type":"post","link":"https:\/\/www.oceanblogs.org\/oceanmooc\/2016\/03\/02\/a-mooc-gets-a-name\/","title":{"rendered":"A MOOC gets a Name"},"content":{"rendered":"

One Planet \u2013 One Ocean: From Science to Solutions<\/strong><\/p>\n

Whew! Another milestone in our MOOC production – the MOOC films are on their way to Kiel. The suspense is hardly bearable; we will see the final videos for the first time!<\/p>\n

But I\u2019m getting ahead of the story. My last blog post announced the end of ten exciting, high-adrenalin days of filming in Kiel. Karena, Tad, Georgia and the production team left Kiel with realms of film material and immediately started drafting the MOOC videos.<\/p>\n

What does this entail?<\/p>\n

First, cut the transcribed text down to ten minutes, sacrificing content that don\u2019t strictly fit the criteria \u201crelevant to the main message\u201d, \u201cappropriate for the target audience\u201d or \u201cfits the level of complexity of the lecture\u201d. I realized that years of teaching science communication were now paying dividends. Better to get across a few messages than send out many which don\u2019t arrive. \u201cIn der K\u00fcrze liegt die W\u00fcrze\u201d!<\/p>\n

And then to film \u2013 this wonderful medium which uses emotion and imagery to reinforce cognitive uptake. We used a wide palate of aides: pictures of vents, whales and corals are icons of what fascinates us about the ocean, but these are most effective in small doses. Animations of processes \u2013 current trajectories, tsunamis, or the fascinating \u201cdance of the plankton\u201d \u2013 are fantastic imagery to reinforce the spoken word. And of course this is about the nuggets of science, so graphs and data \u2013 clear and accessible \u2013 are part of the package. Huge possibilities to take education on a new level to reach a diverse audience at a global level. This is what the MOOC is all about.<\/p>\n

Another steep learning curve. There\u2019s no chance to retrospectively clarify an imprecise formulation \u2013 producing a script in advance paid off! The spoken word is the classical tip of the communication iceberg \u2013 our subconscious is massively influenced by what we see, the \u201cfeel\u201d of the video and the hidden messages in sound and image. A great power to harness \u2013 for an upbeat, clear message. But also great danger to confuse, obfuscate, miss the point completely. Thanks to the team at kontentreal for taking us through it so well. (see Mirjams blog<\/a>, she superbly assisted Martin with his lecture on ocean physics.)<\/p>\n

A quick doodle among the group of authors and we had a name: our MOOC will be broadcast as \u201cOne Planet \u2013 One Ocean: From Science to Solutions.<\/p>\n

What \u201clook and feel\u201d do we want the trailer to have, that will attract people to the course at the same time projecting our identity as scientists who package their understanding into nuggets of insights for the MOOC users? In the end we decided to go for an emotive teaser and a more factual preview that gives a taste of the course itself.<\/p>\n

But I have revealed enough already. More to come \u2013 and we are now producing accessory materials, setting up social media to get the word out, and \u2026 watch this spot!<\/p>\n

Avan Antia<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

One Planet \u2013 One Ocean: From Science to Solutions Whew! Another milestone in our MOOC production – the MOOC films are on their way to Kiel. The suspense is hardly bearable; we will see the final videos for the first time! But I\u2019m getting ahead of the story. My last blog post announced the end […]<\/p>\n","protected":false},"author":158,"featured_media":30,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mooc"],"_links":{"self":[{"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/users\/158"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":2,"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":41,"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/posts\/28\/revisions\/41"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/media\/30"}],"wp:attachment":[{"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oceanblogs.org\/oceanmooc\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}